Hobby Lobby Welcome Sign, Articles K

"How popular is K-pop in your country at the moment? [Online]. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. However, EXO was shown to have the highest percentage of males (9.3%). Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. 10.14.20. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. to incorporate the statistic into your presentation at any time. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. As for students, it is dominated by age ranging from 15 to 20 years old. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. This statistic is not included in your account. Idols are usually young. Uncover where K-Pop has made its mark globally and where its biggest audience lies. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. The reason is that fangirls are loyal, passionate and more willing to pay. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. In Korea, Kpop (both male and female groups) are largely made up of female fans. Change Consent | Kpopmap 2022. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. You can only download this statistic as a Premium user. [Online]. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. First thing first, well see the demography of the surveys respondents. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Please do not hesitate to contact me. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. This is consistent across both Instagram Followers and YouTube Views. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. K-Pops wide appeal across Asia is due to several factors. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Please create an employee account to be able to mark statistics as favorites. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Below are the age demographics fan report for third generation K-Pop idol girl groups. February 14, 2022. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. 2007 - 2023 6Theory Media, LLC. Get full access to all features within our Business Solutions. These trends are unsurprising for several reasons. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. "Popularity of South Korean pop music (K-pop) worldwide in 2021." For years, Beliebers stood above all other fan armies on social media. Hope it can give you helpful insights or interesting facts about K-pop. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. So how do they do it? K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Warner Bros. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. account, CJ, says that there is a team of seven people who run the BTS on Billboard! However, the popularity of the kpop genre is that as been spreading across the nation. You must be a member in order to leave a comment. K-pop fans are now even making fan videos about Anonymous itself. As a Premium user you get access to background information and details about the release of this statistic. You can find all of the codes I used in this project here. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. It's easy! Get full access to all features within our Business Solutions. Success! Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Contrarily for males, the money that they spend is around $50 to $100. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. K-Pop itself has been crafted with the goal of accessibility in mind. What do you want to do? Finally, heres come the end of this writing. Most fans really are early teens or in the 20s range. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . This game allows players to create or direct their own stories through the members of the BTS. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24.