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Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Start with your past clients because these are people you just sold a house to. saying thanks to those who have helped you attain success is a great way to foster more !! Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Thats the last time Im going to use that real estate agent.. Its time to look inward to your database. Own it! Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. And yes, for years they have been. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Great way to phrase the letter - saying thanks to the client is always a must! I like this example Jennifer. That's the only way you will be able to contact your SOI members 100 times a year. Dont take the cheap route if its going to come across negatively. If theres one SOI pro tip that bears repeating, its this: Never assume. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Share your reason for becoming a Realtor. Congrats. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. This takes some time. emails to my SOI.. just can't do it. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. What do you love about it? Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Instead, you should spend your time visiting with several people in a one-on-one manner. And then you reached out via Facebook. All it means is the people who know and like you. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Your way of handling the award was so tasteful. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. You may also want to include a gift card to the local coffee shop or other gift. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. You make an impression and brand yourself into their head. Do you have something you could YAY-ME about to your sphere? Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. However, Id love to hear what you think about it first. Either way staying top of mind with your list is important. Save my name, email, and website in this browser for the next time I comment. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. And that's an uncomfortable idea for many of us. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. This can make a significant difference in your overall reach, as more people will read your content. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Is there anything I can do for you?. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . And who doesnt love a bottle of wine or box of chocolates? Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Its really simple. If you havent been staying in touch with your SOI like you know you should, youre not alone. Pay Special Attention to Those Who Matter Most, 5. This field is for validation purposes and should be left unchanged. Tips For Preparation 1. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. This helps you get rid of any old contact information that is either incorrect or no longer in use. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Put yourself in your contacts shoes. But the truth is, as humans, were already influencing each other all the time. Thats the only way you will be able to contact your SOI members 100 times a year. Thx for sharing. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. This also warms up your SOI for your phone call. When it comes down to it, an SOI is just a group of people you know personally. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. There are a lot of questions that we have the ability to address for our clients. Or ask for feedback?? The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Before I started using email marketing, my business was struggling. Real estate letters to clients samples help with R. 6. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. A reminder to winterize their sprinkler system or change smoke detector batteries? Heres a sample: Dear (friend, client from a former business, former boss, etc.). It's good to hear how to get it done right. I mailed them a postcard because I was afraid to pick up the phone and call them. Your email address will not be published. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 That's a good letter! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Great post. Thanks for shring this Yah-me. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Your newsletter list is also a great place to find referrals. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. This is one of the easiest ways that you can dramatically expand your sphere of influence. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). They already know you. Youll be shocked at the response. And thats an uncomfortable idea for many of us. Take Advantage of Direct Mail Marketing 6. There are disadvantages to this traditional use of Listing E-Alerts. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. How low interest rates are and what a great time to buy it is? Likely, you are already using Listing E-Alerts. Let them know that this is good news for them as well as for you. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Guess what? There are 3 primary ways to get your name out there. I just want to check in with you and see how youre doing.. make an informed decision when buying or selling a house. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Then, see if they will need assistance finding a spot that has more room. You made your calls and used your Realtor sphere of influence scripts. That is how you can really add someone to your sphere of influence. And conversations with the people we know can lead to all sorts of wonderful things. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Love it or hate it, email cannot be ignored. That is why social media is helpful. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. A good CRM must have an IDX feed to your local MLS. Look, we get it. Never Stop Networking 2. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Check out our full post on prospecting on Facebook! If you throw a great party, you definitely want to put this to work for you. Welcome to our Marketing Mastermind series for real estate agents. Reach out to some of your past clients from the last two or three years, depending on how much business you do. And this one from the Graham Seeby Group is an excellent example. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Send out a simple four by six postcard. If you really want to make a positive impression, then you may even want to publish in these journals. Out of 30+ agents in my office, I was one of only 9 to receive this honor! One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. You can do this by adding value coming from contribution and giving them something they want. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Just pick up the phone. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Come up with a meaningful message, and hit your database with a postcard mailer. Sphere of Influence. I dont have any influence! I know thats what I thought the first time I heard it. (Its just around the corner from you actually in Spring Brook Hills.). You can do this by adding value coming from contribution and giving them something they want. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Next, you can run those emails through a scrubbing service. But, there is next time, so thank you so much. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. There are so many ways for real estate agents to generate business. Are you sure you want to report this blog entry as spam? Remember, you dont have to harass your SOI with daily sales calls. Its easy to neglect these tasks if you dont have a contact plan in place. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Diversify Your Outlets 5. You might even want to use a real estate CRM. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. D. Verye good information here for all. Dear (Name), How are you? But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. If you show up on social media consistently, simply being there and being open is enough. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. It would go like this. When they got the postcard, they called me. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Good iedea on using and award and sharing it with your soi. In general, keeping in touch is a great way to show appreciation. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Its expected in business. If you would like to submit a question just visit. Finally, the art of copywriting is helpful too. Set aside one or two days a month to attend a local community or charity event. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Take a few minutes to really get to know them. Truth is, most agents are terrified to start working their spheres of influence (SOIs). It's so great to get off on the right foot - this letter would do it. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Approximately 80 percent of all transactions are done within your sphere of influence. It could even be that they are having some work done on their house and need some recommendations. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. It strikes up a conversation and they start chatting with you. I think I would prefer that over an e-mail. Pro Tip: NEVER write anybody off. Excellent blog and I'm going to share it with some new agents in my office! I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. The easiest way to do this is to use an announcement letter for real estate. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Either theyre using you or theyre referring someone to you. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Here is how to create an audience. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. So thank you, thank you, THANK YOU!!! Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. 240-408-4002 contact@homeactions.net You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. But asking for it can feel pretty daunting. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Here's a real estate business letter template that you can download and use. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Your first thought might be My sphere of influence? Check out our tips for advertising on LinkedIn! And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. its also more effective. In todays market, there are many different lead sources you can use to grow your business. Now, your phone call list is much more manageable. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Looking forward to catching up with you soon!. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. What We'll Cover Housing Market Statistics 1. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting".