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They have jalapeo eating contests, giveaways, and appearances from the company mascot, Whataguy. [5][9], "Deep in the Heart: Whataburger's Long History of Success and Brand Identity", "Whatalife: Harmon Dobson, the Founder of Whataburger", https://en.wikipedia.org/w/index.php?title=Harmon_Dobson&oldid=1103833486, This page was last edited on 11 August 2022, at 05:01. Eventually, more people came to eat the fresh, large burgers. To use this feature, use a newer browser. Whataburger was doing well after its grand opening. We report on vital issues from politics to education and are the indispensable authority on the Texas scene, covering everything from music to cultural events with insightful recommendations. I didnt know the history of Whataburger was so interesting. Always thinking bigger, the moment Whataburger began, Dobson and Burton were already seeking a possible second location in Houston. Whataburger Fancy Ketchup, Spicy Ketchup and Original Mustard became available at H-E-B stores and online at. In 1953, Joe Andrews Sr. became the first franchise owner that was not one of the original founders, with a location in Alice, Texas. Following his success, Dobson began dabbling in oil and purchased a small well in Mountain Home, Arkansas. The children grew up working in the restaurants and are still a part of what makes Whataburger great today. In the early years, Graces oldest son, Tom, enjoyed helping Harmon make the root beer at Whataburger. He was not afraid to tell people if they did not meet his standards.. Whataburger has been highly successful in a very competitive market, says Stephen Barth, a professor of law and leadership at the University of Houstons Conrad N. Hilton College of Hotel and Restaurant Management. This was a very interesting story to tell! Edit a memorial you manage or suggest changes to the memorial manager. There is a problem with your email/password. 0 cemeteries found in Batesville, Independence County, Arkansas, USA. Please check your email and click on the link to activate your account. It's surprising how much a musical selection can affect mourning. At 4:28 p.m, the plane took off, but, unfortunately, something went wrong. In our eighth decade, we entered new markets including Kansas City, Nashville, and Colorado Springs, expanding our restaurant footprint to 14 states. Man dies after crashing his plane near U.S. 40. I have heard that Whataburger is from Texas but I was never completely sure. What disappointed Harmon most about this era was the news that although he was accepted to the University of Missouri to study journalism, he would never graduate. It consists of a grilled quarter-pound beef patty, fresh lettuce, four dill pickles, three slices of tomatoes, chopped onions, mustard and ketchup. The plane, a Harmon Rocket, caught fire following the crash. Two years later, three Corpus Christi locations began operating 24 hours a day, seven days a week, much to the delight of hungry patrons. I enjoyed reading the little journal entries included in this article because it makes it more unique and gives it a more personal feeling to what Dobson had been feeling and thinking as he was starting up Whataburger. The '70s was a decade of Whataburger milestones. Franchisees also sued over a mandatory rebate plan, which WOA claims amounted to forcing vendors to pay illegal rebates, kickbacks, and bribes to Whataburger and its executives. The likeness of Andrews, wearing a cowboy hat and mounted on a limestone pedestal, was commissioned to mark the sixtieth anniversary of the oldest franchise of the iconic Texas burger chain. And it is crazy to think how it was once only 35 cents and burger and not they are like 4-5 bucks for the same burger that they sold back then. But in April of that year, a plane accident cut short Harmon's life, leaving her with three . Thomas Mark Harmon, 50, of Laurel, Mont., died at the scene Monday after crashing his small plane . Today, Whataburger is a billion-dollar industry, all because of the efforts of Whataburgers saving Grace. Their business completed the next day, on April 11, 1967, and the men were going back home. This is such a great topic! Funeral services are at 10:30 a.m. Tuesday at St. Luke's United Methodist Church, 3151 Reid Drive. So, Dobson, being a former pilot, used a Piper Sub Club plane to drop flyers and coupons to potential customers. The All-Time Favorites menu, featuring four of the most loved specialty sandwiches from over the years, made its debut and was greeted enthusiastically by Whataburger fans. Whataburger founder Harmon Dobson stands in front of his first . The meat and vegetables were always fresh, never frozen. Resend Activation Email, Please check the I'm not a robot checkbox, If you want to be a Photo Volunteer you must enter a ZIP Code or select your location on the map. On July 19, 1989, one of the most dramatic events in aviation unfolded in the skies over Iowa as heroic pilots battled to land a crippled DC-10. [2], Dobson moved to Texas, where he co-founded the first Whataburger with Paul Burton, who was looking to open a hamburger restaurant. BDT is a merchant bank that invests in family-owned companies. A Montana family is mourning the loss of their husband, father and grandfather this week after the 50-year-old man crashed in an airplane in Summit County while flying solo along a route he knew well. Whataburgers Facebook page reached 1 million fans in 2013, just over a year after its launch. You can customize the cemeteries you volunteer for by selecting or deselecting below. Normally, they look at me skeptically as if to say,Yeah, Right!! However, after only four months, Dobson grew restless and returned to the U.S. By August of that year, he returned home. The young man would go on to amass a fortune in land and cattle, not far from where he first disembarked. 1 Colonization and Settlement (1500-1763), 2 Revolution and Early Republic (1754-1801), 4 Civil War and Reconstruction (1850-1877), 5 Emergence of Modern America (1877-1929), 4 Late Middle Ages-Renaissance-Reformation Europe (1300-1648), 3 Post-Classical History (600 CE-1492 CE), HS 1302 United States History since 1877, SP 3392 Language Variation and Dialectology of Spanish, Dom DiFurio and Oria McCaffrey, Whataburgers founding family sells controlling stake in iconic Texas chain,, College of Arts, Humanities, & Social Sciences. Along the way she made lifelong friends, including Bill Sheka Sr., 83, who knew her for 50 years. New menu additions soon followed, including the Breakfast On A Bun, Whatachick'nand the now-famous breakfast Taquitos. Dobson was involved in the early growth of the franchise from 1950 until his death in an airplane crash in 1967. Geographical origins He was able to please his customers with a five-inch burger by making special arrangements with the Rainbo Bread Company to develop five-inch buns, which were an inch larger than the standard bun. Dobson faced financial challenges. Resend Activation Email. The war was over, and his adventure had ended. Some people are legendary because of what they have done, but others and perhaps the most important ones, are legendary because of who they are. Yet despite its success, Whataburgers history has included some setbacks. It was interesting to me reading about the founder of this fast food chain Whtaburger, and all the dedication he put towards his work, I think is very tragic and unfortunate the way Dobson died, he would have accomplished much more succeses during his life time. However, the oil business would prove to be about as profitable for Dobson as the diamond business. So, he brought along Johnny Sneed, who was working with a Whataburger franchise in Victoria, Texas. In August, they opened their first location on Ayers Street in Corpus Christi, Texas, across the street from Del Mar College. From the very start, Lady Grace saw to it that Whataburger gave back to the community. (Dobson remains as chairman.) Grace Dobson, also known as Lady Grace, is the famous face behind the Whataburger empire. After experiencing numerous losses that caused him to lose over $5,000, Dobson returned to the U.S. Dobson began by doing dozens of quick auto deals before returning to Texas to scout for oil. or don't show this againI am good at figuring things out. After hearing from a friend in Houston that Texas was teeming with both cars and oil, Dobson, whose business ventures now had him traveling halfway across the U.S., purchased a private plane and learned to fly it. Dobson's journey started when he left Arkansas for Texas in 1950. Whataburger moved its Home Office to San Antonio from Corpus Christi in 2009. Published by Corpus-Christi Caller-Times on Sep. 3, 2005. I had over 5000 dollars invested in a drilling deal in Loving County, Texas, and on May 18 almost lost the whole thing through his drinking by fouling up a deal only two days before the money would have been forfeited Am now interested in financing Paul Burton, a hamburger expert, in some small specialized hamburger joints somewhere in Texas. The exterior of the original Burger Boy restaurant at 2323 N. St. Mary's. Chuck Blount / Staff Show More Show Less 2 of 6. The story of Dobson was well written here. Failed to remove flower. There was a festive atmosphere in first class that. As a standard for mythical tall tales and legends, it comes as no surprise that Texas holds the national corner on stories of lost treasure. Early life [ edit] Dobson's journey started when he left Arkansas for Texas in 1950. She was infuriated that people were telling her to sell off her husbands dream and just enjoy the money. Before the Whataburger, the typical burger was a White Castle slider, a two-ounce beef patty on a 2-inch bun. The main reason for the move was for oil. Having lived in Texas for the 18 years of my life, I found it really interesting to finally know the full history of Whataburger. Tagged With: Historical Figures, Legacies. The purpose of this is to explore expansion plans in the northern area of the United States while staying true to the brands message.15 Some of the brand messages can be found in The Whataburger Difference. The Whataburger Difference is what separates the company from every other competitor that they have and one of the five points of focus is to protect and serve the best products in the industry.16 With this said, hopefully Texans will stay true to the family brand as changes occur, which would surely make Dobson proud of how his company has grown. He nearly lost a lot of money due to his drunk oil partners actions. But the rift between the Andrews family and the burger chain they helped build represents a struggle between the past and the present, and between two families who have known each other for a long time.